SEO vs GEO: What’s the Difference?
Search is changing fast. For years, search engine optimization (SEO) was the main way to get your site noticed. Now, AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find answers. This is where generative engine optimization (GEO) comes in. Both SEO and GEO help people find your content, but they