SEO Themes covers one question in depth: what actually moves the needle for a WordPress site in search. That means the theme you build on, the technical setup underneath it, and whether AI assistants can read and cite your pages.
Who writes this
Everything here is written by Andy Feliciotti, a WordPress developer with over 10 years of experience building WordPress websites, themes, and plugins.
Andy also runs SmartWP, which covers WordPress tutorials and plugins in more depth, and built RightBlogger, a set of AI tools for content research and drafting.
How these guides are written
A few things are consistent across the site:
- Claims are sourced. Where a guide cites a threshold, a date, or a policy, it links to the primary source rather than a secondhand blog post.
- Guides get corrected. Search changes constantly, and pages here are updated when the underlying facts change rather than left to rot.
- Recommendations stay honest about limits. If a tactic does not work, or only works in a narrow case, the guide says so instead of padding a list.
Where to start
- Picking a theme: the current shortlist, or how to evaluate one yourself
- Fixing performance: WordPress speed optimization
- AI search: SEO vs GEO and getting cited by LLMs
- Everything else: the full guide index