Every website should have a sitemap. It’s the fastest way for search engines and AI crawlers to discover every page you want indexed, and it’s the first thing I check when analyzing a competitor’s site. This guide covers four ways to find any website’s XML sitemap, plus what to do once you have it. What
Your URL slug is the part of a web address that identifies a specific page. On seothemes.net/slug/, the word “slug” is the slug. On a post URL like example.com/best-wordpress-themes/, everything after the domain is the slug. Slugs matter because they’re one of the small on-page signals Google uses to understand what a page is about.
I’ve been designing and building WordPress sites for over a decade, and the stuff that actually separates new designers from experienced ones isn’t taste. It’s a handful of boring decisions they make consistently on every project: color, images, SEO basics, page weight, and what they do when a client gives feedback. Below are the seven
Switching WordPress themes can affect your SEO rankings, but most of the time the damage is self-inflicted. I’ve swapped themes on sites pulling millions of pageviews a year, and when it goes wrong it’s because someone rushed the handoff, not because Google penalizes the switch itself. This guide covers what actually changes when you swap
