How Broken Links Can Hurt Your Website and How to Fix Them

Have you ever gone to a concert and realized you were at the wrong venue? It’s quite a disappointment, isn’t it? Well, the same feeling can be replicated when visitors encounter broken links, also known as 404 errors, on your website. It might not always be your fault, as links can change or become outdated over time. However, these broken links can have a negative impact on your website’s overall authority and Google search ranking.

In this blog post, we’ll explore the importance of fixing broken links and how you can easily redirect your visitors to the right place using RankMath, a SEO plugin for your WordPress website.

The Problem with Broken Links

Broken links occur when a URL or slug of a page has changed, resulting in visitors landing on an error page instead of the intended content. Imagine someone clicking on a link you shared on social media, only to be greeted with a “404 Page Not Found” error.

This can quickly kill their enthusiasm and frustrate them, potentially driving them away from your website altogether. Not only does this impact the user experience, but it also damages your website’s credibility and authority.

Fixing Broken Links with RankMath

Luckily, there are various ways to fix broken links, and one effective solution is using RankMath. This powerful SEO plugin for WordPress offers a feature that allows you to monitor how many times visitors encounter a 404 error and where they’re coming from. With this information, you can then set up redirects to guide users back on track.

Instead of leaving your visitors hanging with an error page, you can redirect them to the appropriate page or even your homepage. By doing so, you ensure a seamless user journey and maintain the credibility of your website. One popular method is using a 301 redirect, which tells search engines and visitors that the content has permanently moved to a new location.

However, it’s important not to overdo the use of 301 redirects. If you have too many links that rely on redirects, there may be a slight delay in redirecting visitors, which can be frustrating. Therefore, it’s essential to plan ahead when creating new websites or updating existing ones. Consider the stability of your URLs and slugs, and try to minimize the need for excessive 301 redirects.


Broken links can be a major setback for your website’s user experience, credibility, and search engine rankings. However, with the help of tools like RankMath, you can easily monitor and fix these issues. By redirecting visitors to the correct page or your homepage, you ensure a seamless user journey and maintain your website’s overall authority.

When planning a new website or making changes to an existing one, it’s crucial to consider the stability of your URLs and minimize the reliance on 301 redirects. Remember, a smooth and hassle-free browsing experience can go a long way in retaining visitors and improving your website’s performance.

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