Are you a blogger looking to drive more traffic to your website? If so, you’re not alone. Traffic is the lifeblood of any blog, and every blogger wants to see their traffic grow steadily over time. However, sometimes we hit a plateau and struggle to figure out what to do next. If you’re in this situation, don’t worry—I’ve got some ideas for you.
Let’s get right into it.
Why Has Your Traffic Plateaued?
Before we dive into the solutions, it’s important to address two questions that will help guide you in finding the right path. The first question is: why has your traffic plateaued? There are three common reasons for this:
- You’ve stopped writing articles: Perhaps you feel like you’ve covered everything there is to write about on your website.
- Traffic is falling off from older articles: As you write new articles, the traffic from older articles starts to decline, resulting in no growth.
- Cannibalization of traffic: Writing new articles may lead to spreading traffic across more articles, resulting in no significant increase in total traffic.
While there may be other reasons for your traffic plateau, these three are the most common. Identifying which one applies to your situation will help you choose the best solution.
The second question is: at what traffic level have you plateaued? This is important because the advice and strategies you implement will vary depending on your current traffic level. Analyze your analytics to determine where your page views fall.
1. Write More Articles
One simple solution to increase your traffic is to write more articles. Many bloggers have stopped writing articles for various reasons, but it’s highly likely that you can gain more traffic by creating fresh and engaging content. Don’t believe this is an obvious tip—sometimes we feel like we’ve covered everything in our niche and fear risking cannibalization of existing articles.
To overcome this, consider exploring new clusters of content or opening a new category on your website. Look for topics closely related to your niche that haven’t been extensively covered. Additionally, evaluate your existing articles for any gaps in your content clusters. Don’t shy away from tackling more competitive articles; you might be surprised by the results.
Here are some additional ideas on things to brainstorm for topics in your industry:
- A quick tip
- Industry myths
- Common mistakes
- Personal story
- Step by step guides
- Common questions
Remember, adding fresh content is essential for any website, so this tip applies to almost every website.
2. Conduct a Content Audit
The content audit involves assessing the content you already have on your website to determine what’s working and what’s not. Successful content typically receives an average of 500 page views per post per month.
Anything above this threshold should be retained, while content with less traffic should be evaluated.
For content that didn’t achieve desired results, there could be several reasons, such as timing, competitiveness, lack of expertise, or poor quality. You can either revamp these articles or accept that they no longer serve your website’s purpose. Similarly, content that performed moderately can be improved by adding more value and incorporating elements from successful blog posts.
By conducting a content audit, you give your old content a chance to shine again. This method works particularly well if you feel like you’ve exhausted all possible topics in your niche.
3. Focus on Internal Links
Interlinking is a technique where you connect related articles within your website, creating a network of valuable content. This not only improves user experience but also helps increase traffic. By guiding readers from one article to another, you can increase their engagement and page views.
If you haven’t done much interlinking, you’ll see the most significant impact. If you use WordPress you can use a plugin like Link Whisper for free to help you find internal link opportunities. Even if you have already implemented some interlinking, there is still value in optimizing and expanding your internal linking strategy. Google recognizes websites with well-structured, interconnected content clusters as authoritative sources, which can positively impact your search rankings.
Take advantage of interlinking to provide value to your readers and increase your website’s authority. Additionally, consider linking to highly monitized articles to boost your revenue potential.
In addition to the aforementioned solutions, there are a few out-of-the-box strategies that you can consider:
- Industry Outreach: Engage with your industry by guest posting, participating in podcasts, or attending relevant events. Building connections and establishing yourself as an authority can lead to increased traffic and credibility.
- Writing for Social Media: Don’t overlook the power of social media. While organic Google traffic should still be your primary focus, writing about trending topics or news in your industry can provide a short-term traffic boost and help you break through your plateau.
- Creating Other Forms of Content: Consider branching out beyond blogging by creating videos, podcasts, or other forms of content. Video content, especially on YouTube, can be a powerful way to attract new audiences and drive traffic to your website. Creating diverse content expands your reach and strengthens your brand.
Remember, blogging can be a challenging process, and it’s normal to hit plateaus. If you need additional guidance, read here for WordPress SEO tips.
In conclusion, if your blog’s traffic has plateaued, don’t lose hope. Implementing strategies like writing more articles, conducting a content audit, interlinking, and exploring alternative content formats can help you break through your traffic plateau and take your blog to new heights.
Stay persistent, adapt your approach, and watch your traffic grow.