SEO, an acronym for “search engine optimisation”, is an important practice of modifying a website so that it is easy to find via a search. Google plays a crucial role in SEO since it assesses the contents in a site, page elements and their availability. This assessment is possible because google uses complex algorithm sequence.

SEO is a very key tool in the use of the internet since it helps build sites. Websites will definitely grow if their content is relevant and not repetitive. SEO’s key role is to arrange sites in order so that when people search for information, they can get the best content available. A website will obviously be indexed among the top if the right standards of the article and content have been attained. A site on the first page when searching is going to be used more.

Keyword Distribution

Distribution of keywords in the article title should be good. Search engine optimisation checks the keywords in various articles when organising them. Articles that omit the keywords in the titles are not ranked top, and hence, when other users search on anything related to it, they do not get the article.

Avoid Overstuffing

Keywords should not be overstuffed in articles. Only use relevant keywords.

Article Length

Articles should be straight to the point so as to maintain a good length. When an article is very long, the likelihood of having a lot of irrelevant information is high. The length is vital since SEO arranges articles in order of relevance. Long articles without much meaning will not get to the first page and hence, when searched, one will not get them. Articles should not be too short either; at least 500 words are recommended.


Plugins can be used to provide additional information in a web browser, and it also gives the site more functionality. Plugins that can improve SEO include Java, Adobe Flash Player, and Microsoft Silverlight.